The following table serves the purposes of suggested instructions on how to build your customer satisfaction survey

Step1: Screening Question – helps you to screen out respondents that do not qualify for you survey as you want satisfaction feedback only from people who have experienced the performance of your product/service or who are quite familiar with the business that you do.

Ask if the respondent has ever bought or used or product or service.
Examples:

 Have you ever bought a Nokia cell phone?

 Have you ever used Galss bank online services?

Step 2: Warm-up questions - easy to answer questions that allow the respondents to get started more smoothly.Here you can ask about their general buying habits and knowledge about your business. Then the results from this section can be correlated with the ones from the next where respondents will be asked more specific questions about performance. This will help you discern trends between general habits and customer satisfaction.

Ask how many times they have bought or used your product/service; how often they buy it; where they buy it, etc and give specific answer options.
Examples:

 How often do you buy Lady facial cream?

 How many times a year do you buy a cell phone voucher?

 Where did you buy your last Motor jeans pair?

 If not available in the list above, write down in the text box available

Step 3: Body questions – these are more difficult questions which should be organized into sections and topics; they will allow you to extract important information about the satisfaction with your product/service/company design, features, benefits, reliability, etc. Thus you will be able to identify your internal strengths and weaknesses, polish your core competencies and react to the external opportunities and threats.

Here are some suggested section and questions you can ask in a product/service satisfaction survey:
Section 1: Value-price relationship
Examples:

 How do you feel about Windows 2000 price?

 Do you think that what you pay for CWU consulting is worth what you get?/where 1=strongly disagree and 7=strongly agree/

 How much would you be willing to pay for a dinner in an upscale restaurant?

Section 2: Product/service quality
Examples:

 On the following scale what is your level of agreement with the performance of Summa vacuum cleaner?

 How strong do you believe that AS Help desk handles requests/complains efficiently?

 What is the level of ease of acquiring the product/sevice?

 When you think about your latest experience with Diop Co. was the quality of the service you received:

 Compared to other PCs how do you think the new Macintosh performs?

Section 3: Product/services benefits
Examples:

 Rank the importance of the following Orange Intercom benefits as relevant to you.

 Extremely good

 Somewhat good

 Just good

 Neutral

 Somewhat bad

 Extremely bad

 Do feel like our 1-year warranty for the Quick watch is a good deal?

 Strongly agree Agree Neutral Disagree Strongly disagree

Section 4: Product/service features and design
Examples:

 On a scale where 1=the best and 7=the worst rate Certainty.com website on the following criteria.

1

2

3

4

5

6

7

 What do you think about the technical parameters of Sony stereo NG 6X34?

Section 5: Reliability and consistency
Examples:

 Would you recommend Pizza Veronita to a friend/relative?

 Do you intent to use Quick Tax services again?

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