Brands have understood that human beings generally have a short attention span and little patience. It takes special skills for even the best salesperson to convince a client to purchase a particular service or product. In this digital era, brands have turned to digital marketing to try to reach as many people as possible across a wide geographical area.
Visual content is significant in digital marketing; most people cannot read all through the product description, especially if they are not interested in the product.
Did you know that people are visual creatures, and they process visuals 60,000 times faster than plain text making visual content a lot more popular than textual information? Getting the perfect image or video could be the difference if the client will be interested in your brand or whether they will scroll to the next page.
Below are reasons why visual content is important:
1. Visuals are more popular.
People can only retain between 10-20% of the content they read online while they can retain up to 65% of visual content. These statistics prove that visuals are more popular with the consumers; therefore, they will reach a broader audience. After a long day at work, the last thing you want to do is read through lengthy product description.
You want to know about the product through a refreshing and entertaining way. And for the images to tell you the story of the product. You want to visualize yourself using that particular product or service.
2. Videos are more entertaining.
Everyone enjoys getting entertained, and videos do just that. When something brings you joy, the chances of you sharing that video are quite higher. Online audience prefers watching videos rather than reading plain text. Many consumers would rather watch a video about a product than reading about it. go to this web-site for more examples of popular, entertaining product videos.
3. Visuals Increase views.
94% more people will view digital content if it contains a visual. More people means that your product or services become more popular, therefore increasing the chance of the number of people willing to purchase your product or service. 90% percent of the consumer who watched videos online claim that these videos helped them in deciding whether to buy that particular product.
4. Boosts engagement.
High quality images or videos generate more likes, comments, and shares; compared to a simple text with the same content or information. This is especially important with social media as it will boost the number of followers and subscribers your page has.
The engagement on social media platforms will rise drastically when there are visuals included in the campaign.
While creating visual content, ensure that your content is one of a kind. You want your brand to stand out from millions of online content already available. You should be able to answer the 5W AND H. (who, what, where, when, why, how) in one image. Creativity and uniqueness go hand in hand to guarantee a successful digital marketing campaign.